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What is Powtoon?
It is a web application which enables you to create remarkable animated videos. It does not require any special skills in order to use it; even it provides you with tutorials which guide you for a quick start; therefore, it is seen as the world's most user friendly presentation software. It enables you to import images and create voiceovers which allow users to add their own touch to their work, animation. Of course it does not only consist of images and voiceovers; it lets you use the objects and music that are varied enough for flexibilty and creativty. I hid my favourite feature to the last: Its audio/video quality ,unlike traditional presentation tools, moves people away from over-reliance on text to convey ideas and users are able to create more engaging experiences for their audience.
Why is it used?
Powtoon is great for business and education and I want to explain this question with a short answer by using Powtoon's own words: "Every business needs to convey their message and benefits in an attention grabbing and engaging way -and when it comes to education...- it also makes a difference in the education sector and our tool is designed to allow education professionals (and students) to create content that is visually engaging, captivating and fun to make."
How can it be used in language teaching?
Teachers can integrate it smoothly into the existing curriculum furthermore students can implement it as a form of assignment. Here, I also want to add the possible ways to use it in classroom:
1) Teachers(Ts) can introduce themselves to new students(Ss) when beginning to a new term.
2) Ts can give instructions for tasks in a cooler way.
3) Ts can prepare the 5 facts for a new subject.
4) Ts can lay down the classroom rules in an unforgettable way.
5) Ts can make a lesson overview by summarizing key points with a movie.
6) Ts may ease tension and increase interest by introducing the course syllabus in animation.
7) Ss can create cartoon versions of themselves or make the classic family tree task in a more pratical and enjoyable way.
Note: You can find the 1,2,3,4,6 options among Powtoon's own themes and templates and from there, you can begin to create your own animation! For the others, there is also a starting point with ample supporting templates.
After reading all of these, I suppose that you can not wait to see what you can do with it; go and explore it! By the way, here is my outcome. See you soon. :)

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